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The Stress Tolerant Maize in Africa (STMA) project team in Nigeria used street theater to drum up messages on how to mitigate stresses affecting maize production in the country. The messages targeted mainly the youth, informing them that with the right stress-resilient seed varieties and the application of recommended agronomic practices, they can turn farming into a lucrative and livelihood improving enterprise. The messages were developed by the STMA team in collaboration with the Adopted Village Project of the National Agricultural Extension and Research Liaison Services (NAERLS), the Nigerian Forum for Agricultural Advisory Services (NIFAAS) and the Theatre and Performing Arts Department of Ahmadu Bello University, Zaria.

Local troupes displayed their skills in song, dance and drama to relay messages on the need for youth to venture into climate-smart agriculture to overcome challenges of drought, current and emerging pests and diseases, as well as improve their yield.

Seven such performances were enacted at various markets and streets in Nigeria between August and November 2019. The theme of the street performance was, “Smart people, smart farming”. Since 2017, the STMA team has effectively used this unique campaign method to mobilize communities in rural areas to take adopt stress tolerant maize seed varieties for improved yields and livelihoods.