Food safety and adverse selection in rural maize markets

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  • Create Date November 30, 2019
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Food safety and adverse selection in rural maize markets

Without enforced standards or reliable third‐party verification, food safety threats such as pesticide residues and aflatoxin contamination are generally unobservable or only partially observable to both buyers and sellers, especially of staple foods in rural maize markets in sub‐Saharan Africa. As a result, sellers have more information about food quality than do buyers. Such information asymmetries can impede market development and undermine human health. We study farm household behaviour in the context of imperfect food safety information. We pool observations obtained from 707 food storage containers maintained by 309 farm households in Benin, surveyed following the maize harvests of 2011/2012 and 2013/2014. Our results indicate that when a household perceives a food safety risk associated with application of insecticides, on average it is 33 percentage points less likely to apply insecticides to maize it intends to consume than it is to maize it intends to sell. These individuals are also more likely to sell maize than households without food safety concerns. Results highlight the potential value of improved storage technologies and quality control to promote market transactions and reduce hidden health risks.

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Posted on , November 30, 2019


Agriculture expert and research-for-development communications specialist with 20 years international development experience including food and nutrition security projects in Africa and Asia. I work at the International Maize and Wheat Improvement Center (CIMMYT) in Nairobi to showcase the impact of maize and wheat science for better livelihoods in Africa. I am interested in any new solutions to key development challenges like fight against malnutrition, gender gap, how to scale sustainable intensification practices.
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